The Media Industy has changed. Media consumers are more demanding and time starved individuals with narrow and diversified interests.

Consumers are not interested in sitting in front of the TV at 6:00 every night or reading the newspaper every morning. It's inconvenient and they can get exactly what they want online.  
 
So how can traditional media meet the growing demands of online media consumers who are seeking personalized credible content delivered in a convenient format?  
 
Consumers want to have information delivered on demand and in a format that is convenient, useful and entertaining.  
    • Sports scores on Blackberries  
    • RSS feeds about events  
    • Blogs  
    • Podcasts  
    • Video  
    • Audio  
    • Interactivity  
    • Ability to buy online  
 
The media business model hasn’t changed – it's still about leveraging your audience relationship with advertisers. But the transport mechanism has changed and continues to change– how you reach your audience is very different than it was 5 years ago and continues to change.  
 
This change has created tremendous opportunity for media, especially community media. For the first time there is blurring between the media lines: Newspapers can move into the TV business, Radio can offer classified ads and TV can offer event listings and transactional services.  
 
Traditional media needs to finds ways to reach their audience in this new reality or they will lose market share to those who do. By focusing on competitive advantages like  
Market share, brand identity, grassroots sales force and content gathering infrastructure many traditional media are well positioned to move into this new reality and compete effectively.  
 
City Media is the bridge for traditional media to move into these new formats of delivery, content and advertising. As your partner, we work with you to build on your strengths in the marketplace. We offer expertise and experience in the online media world to help traditional media business increase revenue, readers and content.  
 
Having traditional media experience we understand your business and also have the online experience, tools and systems to bridge the gap.  
 
We understand the media business. We understand the new realities of online and have developed tools, infrastructure and training to help traditional media maximize their position in the current market.  
 
As your online media partner, City Media will transform your current media information into online products and services to increase revenue streams, content offerings, customers and to secure your existing market share.