Growing evidence from regional and national newspapers suggested that a "Reverse Publishing" strategy may boost print circulation as well as create synergies in both print and web production. Reverse Publishing means that content is posted on the newspaper website first. By exporting the most up-to date stories from the website for publication, daily newspapers would have the ability guide the reader to much more in-depth analysis, links, comments, photos and video online.

Newspapers that move to the Reverse Publishing model capture and categorize all content on the web. News content is exported from the web site into newspaper templates instead of the more traditional method of posting content online after publication. It definitely a much more interactive and efficient way to publish a newspaper.

Reverse publishers enjoy many surprising benefits including increased sales of printed newspapers, a more efficient newsroom, opportunities to post more in-depth and targeted content, expanded incremental web revenues and an engaged audience that participates in the development of local content.

A few comments from publishers who are using the Reverse Publishing model:

"News happens, it happens now. No longer can you say you have exclusives you can hold on to, because if something happens someone with a mobile phone is going to get on to the nearest paper or TV station."

"We have found we have had some huge successes with Reverse Publishing, particularly when there have been tragic incidences where people have been killed in car crashes or there has been a murder. We have opened up a tribute site on the website and then Reverse published into papers."

"Now, for the first time in a long time, we are getting young people who are not traditional newspaper readers. They have seen something on the web and like to pick up the paper to confirm what they have seen."

For a detailed evaluation of your newspaper and how it can benefit from the Reverse Publishing platform please call 1-888-890-5551.