For 15 years, Katherine Wiggett has worked all aspects of newspaper and media management.

Her background and training began in sales and editorial, an unusual integrated grooming in both areas of advertising and revenue as well as audience and reader development.

The last 8 years have been dedicated to online. Her role started as Director of Web Operations for a series of FYI web sites launched by Canoe. At that time, Katherine was charged with integrating the worlds of print and online. As the online world continues to evolve, Katherine has had some significant success in developing online revenue and readership models that integrate the value of print with the growing opportunities online.

 

“This is a tremendous opportunity for traditional media” claims Wiggett. She believes the market is beyond ready and traditional media with solid brand identity in the marketplace and a grassroots sales force are well positioned to capture the growth. “The challenge is to leverage the technology to your advantage and use it to build your business” adds Wiggett.

Katherine’s vision for community media is very positive and devotes her time and energy to assisting community media companies maximize their opportunities for incremental revenue and readership online.